Katy ratican headshot b w april 2021
Written by
Katy Ratican
26 Jul 2021
4 minutes
6 key reasons why a virtual phone number is beneficial to your business
The many benefits that a small business or a freelancer can get from a virtual phone number
Reasons why a virtual phone number is beneficial to your business

The pandemic added pace to the adoption of several technologies. Video calls, virtual events and online education are just some of these. You can also add virtual phone numbers to that growing list. Although they have been around for a while, they have certainly become more popular over the past year and a half.

As remote work became the norm for many, more businesses – and individuals – started using virtual phone numbers. The primary reason was to separate their professional and personal lives by getting a second phone line for work.

What is a virtual phone number?

Traditional phone numbers are tied to a physical device like a landline or mobile phone. In the case of mobile phones, calls and messages are routed through a Subscriber Identity Module (SIM) card placed inside the device. A virtual phone number is different because it’s not tied to a physical device.

This means that a virtual phone number isn’t limited by a fixed location. You can use it to receive and make calls on phones and other devices. It also allows the user to configure it. So, you can decide which devices will be able to receive calls and when. This is one of the reasons why a virtual phone number is beneficial to your business.

6 key advantages of a virtual phone number for small businesses

1. No need for a separate phone

This is one of the biggest advantages of a virtual phone number. You don’t have to buy an additional smartphone or get a new SIM. You’ll get a new virtual phone number in a matter of minutes that you’ll be able to use from your smartphone, laptop or other devices.

This saves you both money and the hassle of carrying another phone with you.

2. Take calls from anywhere

Since it’s not tied to a physical device, you can accept calls from anywhere around the globe. For instance, you could get a virtual phone number as your toll-free customer care number. Your customers or clients will now be able to call you from anywhere, without realising that they’re calling a virtual phone number.

This is an effective way to boost your team’s efficiency when they are working remotely.

3. Flexibility in directing calls

You can also direct incoming calls to specific individuals or teams through Direct Inward Dialling (DID). Let’s say that you run an auto service and repair centre. You can direct all incoming calls on repair and maintenance to a specific individual.

This is one of the most practical ways to improve customer and client satisfaction. Now, whenever someone has to reach out to your business, they will be able to get a response.

4. Track your marketing

You can use different phone numbers in different ads to know which ad on which platform works better. Depending on which ad performs more efficiently, you can invest in that.

5. No missed calls

Now you’ll always have someone to answer your work phone. A virtual number can be set up in such a way that when a customer calls, it can ring on all business phones at once, allowing multiple employees the opportunity to take the call.

So, if you’re busy with something else, don’t worry. Someone else will take care of it. No more missed calls and no more missed opportunities.

6. Get value-added features

With a second line phone app, you’ll also get additional features that increase productivity and offer work-life balance. A virtual phone number through a second line app could allow you to:

  • Set voicemail for your second phone line for work. When customers or clients call you, they can be professionally addressed and directed toward the concerned team member.

  • Create lists of different types of customers and send group messages to them.

  • Easily import your existing customer base.

  • Separate professional and personal contacts.

  • Request customers to leave an online review.

In short

Once you start using a virtual phone number, you will really start to notice its efficiency for your business. It offers significant professional benefits at a very reasonable cost. Importantly, it will let you separate your work and personal lives and ensure that one doesn't intrude on the other.

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Help & advice
4 minutes

A second phone line is a convenient, easy and affordable solution to separate the personal and professional lives of business owners

Help & advice
4 minutes

A better work-life balance and added privacy are only some reasons why business owners should get a second phone line