WhatsApp Business can change the way small businesses communicate with their customers. WhatsApp, the biggest messaging platform in the world, created this tool specifically for small businesses to engage with their customers. When you use it with a virtual WhatsApp Business number, you can amplify its power.

WhatsApp Business is free and you can directly download it from their site. You can give access to two individuals, one of which will be able to use it on the desktop and the other, through the mobile app. If you need to give access to multiple users you’ll have to get the WhatsApp Business API version.

What WhatsApp Business can offer SMEs

Once you know more about WhatsApp Business, you’ll understand that it’s one of the most cost-effective platforms for small and medium enterprises to enhance their customer interactions. It’s easy to use and can do the job of several channels if you utilise it well.

Quick response: If a customer has a problem with an order or a query, they can get in touch with you for an immediate response. They don’t have to fill out any forms or call a helpline.

Verified presence: Since you need to verify, your customers will know that they’re talking to the real business. This will speed up problem-solving.

Ease of use: If you’ve ever used WhatsApp, you would know that it’s easy to use and requires no technical expertise. The WhatsApp Business app is no different.

A global market: WhatsApp has a reach of around two billion people worldwide. Anyone from anywhere can initiate a conversation with you. Remember that even if yours is a small business, you can sell your products or service online to people from different countries.

Marketing notifications: Once your customers opt-in, you can send promotional offers and share product launches with them. Type out the message and share it. It’s that easy.

Multi-media flexibility: It’s not just text but you can also share videos and images with those in your list.

Enhanced privacy: WhatsApp Business has end-to-end encryption for the privacy of its users.

Reputation management: When your customers have their problems addressed in minutes, their satisfaction levels will go up, which will favourably affect your reputation.

How to use WhatsApp Business with a second-line app

WhatsApp Business needs a number that you haven’t previously used on the platform. This means that you’ll have to get a new number. You can use the following steps to activate your virtual WhatsApp Business number through a second-line app:

Get a virtual number through a second-line app like Chalkboard. It will only take a few minutes. Check out our guide to using a Chalkboard number with WhatsApp Business.
Download WhatsApp Business either from App Store or Google Play.
Make sure that your virtual number app is open and that there is an uninterrupted internet connection
Use the phone call option for validation. You’ll get a verification code from WhatsApp.
Submit the verification code. Your virtual WhatsApp Business number is now ready for use.

Why should your business use WhatsApp Business with a virtual phone number?

Familiarity: Not all your customers might use email or would be inclined to call a helpline. But almost all of them would be familiar with WhatsApp.

Conversational commerce: It allows you to engage in two-way conversations with your customers. Since these are casual conversations, unlike the usual digital marketing tactics, customers would be more likely to trust you.

Established system: Your employees don’t have to learn anything new as it’s a system almost all of them are used to.

Multiple usages: You can use your second-line app to receive calls and texts and use it as a virtual WhatsApp Business number.

Second number: With a virtual number, you can separate your business and personal life. You know that all calls and messages coming to it are work-related.

Auto-reply to missed calls: While WhatsApp Business allows you to engage quickly with customers, a virtual number would enhance your call responses. With auto-reply to missed calls, you can set up customised replies to the calls that you miss.

No device or SIM needed: You don’t have to spend on a new device or go through the process of getting a new SIM. Just download a second-line app and your virtual number will be active in a few minutes.

In short

With WhatsApp Business, you’re getting a whole new platform, that you’re already familiar with, to engage with your customers. With a virtual WhatsApp Business number, you also get the benefits of a virtual number through a second-line app. That’s how to get the best of both worlds in the most cost-effective way.