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Written by
Katy Ratican
7 Dec 2021
3 minutes
Going global: How virtual numbers are helping start-ups to compete with larger competitors
How startups can reduce their recurring costs and use virtual numbers to compete with bigger brands on a global scale
Virtual phone number for startups

While your product or service is important, for a startup to consistently grow, you will also need to manage your business expenses. Instead of spending needlessly on legacy phone systems, you can significantly reduce your initial investments and recurring expenses by using a virtual phone number.

But that’s not all it offers. With a virtual phone number, your communication system will make you look professional and give you all the value-added features that larger corporations use. With the right product or service, now your startup will be able to go global.

What is a virtual number?

A virtual phone number is an internet-based number that’s hosted on VoIP (Voice over Internet Protocol). Unlike the traditional phone systems, a virtual phone number uses the internet to make and receive calls. This means that virtual numbers are delinked from any location. You can use them anywhere in the world.

You also don’t need to buy a device for your virtual phone number. Once you download the app, it can run on your existing phone, laptop or tablet. This makes virtual numbers essential for startups. Here are four ways in which a virtual number can help your startup compete with the big boys.

Significant cost reductions

With a conventional phone system, you have to spend on the hardware and any other systems you might need. But you don’t have to buy a new smartphone to use a virtual phone number. You also don’t have to get a new SIM. These are considerable savings once you understand the rising price of smartphones.

Other than the initial investments, traditional phone lines also have high recurring expenses. The plans may not suit your startup’s needs as you may not have enough team members in the initial phase. Virtual phone numbers offer affordable subscription plans suited for the financially sensitive needs of startups.

Global customer reach

Your market needn’t be restricted to your region or country anymore. Customers are reluctant to make international calls and engage with companies they perceive to be based elsewhere. Business leads are also less likely to get in touch with you if they think you’re based in a different country.

But a virtual phone number can enable your startup to have a local presence since all it would take is for you to get a virtual number of the country. So, if you are a UK business, your US customers can be given a US virtual number to call you. In other words, you can reach a global audience with a virtual phone number. That’s what makes you a truly global operation.

Better brand equity

In a digitalised world, impressions are made before individuals or companies directly meet. They are made at the first point of contact. When a customer or client calls you, a virtual phone number will make your business seem bigger and better.

With features such as call queuing, a professional voicemail, call forwarding, call routing, and auto-reply, your startup will have better brand equity. The caller will understand that any business that has such advanced systems is trustworthy.

Professional image

As an entrepreneur, you might be expected to travel abroad frequently. When you’re in a foreign country and an opportunity comes up, a virtual phone number is the right solution. It will let you call using local numbers, which will get your local leads to trust you more.

This will make your startup look like it has offices and personnel everywhere. That will go a long way in helping clients from other countries to engage in business with you.

In short

Once you know everything about second-line apps, you’ll realise that virtual numbers are the right option for startups. They offer remote-friendly solutions at exceptionally cost-effective rates to make your startup look global.

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