Whether you’re new to WhatsApp Business or have been using it for a while, it’s natural to wonder whether the platform is secure. Digital privacy is a top concern for not just customers but governments too. The good news is that a WhatsApp Business phone number is secure for its users.

WhatsApp knows the importance of security for those using a WhatsApp Business phone number. After all, you’ll be interacting with your customers and need to make sure that their data is protected. Here are five factors that highlight the security of WhatsApp Business.

5 reasons why WhatsApp Business is safe for businesses and customers

Businesses need verification

If a business were to get in touch with a customer through the regular version of WhatsApp, there’s an inherent risk because the customer wouldn’t know whether it’s the real business. This has the potential to be misused by scammers.

WhatsApp Business, on the other hand, needs a business to verify its credentials. If you’re a business owner, you’ll have to share your location, phone number and other details. This makes it not just credible but also safer.

End-to-end encryption

All communication on WhatsApp is protected with end-to-end encryption. Only the sender and the receiver would have access to the messages or calls. No third party would be able to access those.

WhatsApp has shared the details of its end-to-end encryption protocol to assure its users that neither WhatsApp nor a third party (such as governments, internet providers or mobile carriers) would have access to any messages or calls on the platform.

No messages are stored on WhatsApp's servers

Whenever someone sends a message or shares a document through WhatsApp, it’s only stored on the user’s device. It’s never stored on WhatsApp’s servers. This enhances security because otherwise, anyone with access to the platform’s server would theoretically have access to your communication.

It should also be noted that if your messages are undeliverable, they’re stored on the company servers for a maximum of 30 days. If a message you forward contains media, that too will be temporarily stored while being delivered to make additional forwards more efficient. But this doesn’t make WhatsApp Business any less secure.

Stringent rules for businesses

WhatsApp API has several advanced features that suit the needs of businesses with a larger customer base. For example, with WhatsApp API, a business will be able to let multiple users manage the platform.

But enterprises will have to go via a WhatsApp Business Solution Provider (BSP) to access the service. All BSPs are required to follow stringent privacy and data regulations. This also ensures that WhatsApp has more control over who has access to WhatsApp API.

WhatsApp API has the same security features as the app

You’ll get the standard end-to-end encryption with WhatsApp API. All communication between your business and its customers is secure and no third parties, including WhatsApp, will have access to those.

This ensures that even if you have a large number of customers, their interactions with you would be secure as the BSPs will have to meet both global and regional privacy standards.

How can you protect your customers while using WhatsApp Business?

If you’re using WhatsApp Business, you need to ensure the security of the messages on your device and the devices of anyone else who may have access to the platform. If you’re an enterprise using WhatsApp API, you’ll have to make sure that the BSP you choose is from the company’s approved list.

In short

So, can you trust WhatsApp Business? Yes. Millions of users across the world conduct business with a WhatsApp Business phone number because the platform is secure and routinely enhances its safety features. The smart ones also use it with a second-line app to ensure that their work and personal lives stay separated.