Facebook Business Manager is an underused tool amongst small businesses. Thanks to its reputation as a tricky technical platform, many entrepreneurs and marketing professionals only use Facebook Business Manager occasionally, with some even tempted to delete their accounts (if that sounds like you, read this first!).
Personally, we're convinced that Facebook Business Manager has a lot to offer small business owners. It's just a matter of knowing how to use it. So, if you own a small or independent business and feel a little daunted by Facebook Business Manager, we’ve put together a need-to-know guide to help you harness its powers.
Facebook Business Manager helps marketing professionals and small business owners manage their Facebook pages, Instagram accounts, and advertising accounts in one place. It offers adjustable settings allowing you to grant different levels of access to employees, depending on their role. In this way, it is much more secure than a standard Facebook account.
Some small business owners – particularly those with a small online presence and pool of loyal local customers – may choose to forgo Facebook Business Manager. This may make practical business sense. However, the social media platform is used by many savvy entrepreneurs for the following reasons:
There are lots of reasons to jump aboard Facebook Business Manager, including:
So, if you’re coming around to the idea of Facebook Business Manager. How can you start making the most of it? Here’s our quick set-up guide for newbies:
To create a Business Manager account, you will first require a Facebook business page. If you haven’t created one yet, head to Facebook’s page creation page, fill out your basic information, and check out our guide to making a killer Facebook Business page.
Next, navigate to Facebook Business Manager and select the “Create Account” option. You will need to fill out a form with information such as your name, brand name, email address, phone number and website URL. After you have done this, you will need to verify your account using a confirmation email sent by Facebook. Once confirmed, you will be the proud owner of a Business Manager account – simple!
Select the “Add Page” button on the Business Manager interface to start linking your account to all the Instagram and Facebook pages you are currently managing. If you work for an agency and want to link to a page you don’t own, you can request access.
To organise advertising campaigns using Facebook Business Manager, you must link up your ad account. Simply select “Add Ad Account” and input your account ID. If you run an agency and need to look after multiple accounts, it is worth noting that the number of accounts you are allowed to add will depend on how much you spend. You can discover more about these rules on the Facebook Business Help Centre.
It’s easy to share access to your account with employees. Simply add their email addresses to the platform and assign them a function. This will provide them either with administrative or limited access.
Once this final step has been completed, you’re ready to roll! If, for any reason, you decide that Facebook Manager isn’t for you, however, it is possible to delete your account. Check out our handy article if you’re struggling to do so.
With so many different social media account types and names on offer, the world of digital marketing can sometimes get a little confusing. Facebook Ad Manager is a tool allowing business owners to set up Facebook and Instagram advertisements. It can be used within Facebook Business Manager, which houses all marketing tools in one place.
Two. If you require more accounts, you will need to reach out to others in your organisation who can create accounts using their credentials.
Facebook Business Manager may seem technical, but it’s easy once you get started. As well as helping users make their Facebook advertising activity more secure, it can speed up marketing processes by placing all the information you need in one place. Don’t be scared – give it a try today!
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