Aaron Barnett, the Managing Consultant of Appetite4Work, answers the question that's always on our minds at Chalkboard — how are small businesses doing?
If you think about the kinds of businesses that can benefit from online reviews, restaurants, hotels, museums, and others targeting the public will probably come to mind. But online reviews really can help any kind of business, as the story of Harris Consultancy shows.
By pandemic standards, things can’t have gone much better for London’s Angelina Restaurant since it began serving its unique mix of Japanese and Italian cuisine in February 2019. Its time spent open has been incredibly successful, and well-thought-out takeaway and community meal schemes have kept the team busy in periods of tighter COVID-19 restrictions.
Lorraine Dallmeier was relaxing at the airport on her way home from a family holiday when an ominous email arrived on her phone. It said that her business, Formula Botanica, had been reviewed on a website she’d never heard of. What’s more, the review was not a good one.