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Text messages remain one of the most effective ways for small businesses to reach out to their customers and build a community. But automation takes it to another level. Auto text messaging is SMS and then some.
Here’s something that’s common to both individuals and companies that are successful: they don’t do a lot of things.
Specifically, they don’t do repetitive tasks that take up a lot of their time. Instead, they devote their time and resources to things that will give them disproportionate results.
This is contrary to what most people think about successful companies. They’re not interested in working more; their primary interest is in working on things that matter. What helps them do that is automation.
If you use SMS to engage with your customers, it will take a lot of time and effort if you individually craft, send and respond to messages. Even if you do it from a computer, it will take a lot of effort. After some time, because of all the work involved, you may even lose interest.
But when you automate, you don’t have to worry about reaching out to them individually. Your time won’t be wasted on this repetitive chore. The software will take care of everything, leaving you to focus on other important tasks.
Through automated text messaging, you can send SMS to a large group of customers. But it isn’t merely about the size of the recipient pool. You can also use it to send text messages to individual customers and send SMS to customers based on their or your actions.
For example, anytime a customer does something, such as buy a product from you or anytime you have something to share, the system will send mass SMS to your audience. So, an action will trigger the software to send text messages automatically.
It’s important to understand that just because it’s mass messaging, it doesn’t mean it’s not personal. Auto text messaging is an effective way to make communication personal and customised.
Small businesses can use the power of auto text messaging to engage with their customers in several ways including:
Remind customers about their appointments
Request customers to schedule appointments
Thank them for buying your product or service
Request for them to leave an online review, with a review link
Thank them for reviewing your business online
Announce any time or category-specific sales or discounts
Announce a new product or service
Share regional weather updates or any emergency alerts
Here are some examples of auto text messaging that should interest small business owners:
“Hey (first name), this is to remind you of your appointment at (the name of your business) on (date and time) or tomorrow at (time). See you soon!”
“Hey (first name), hope you had a lovely time at (the name of your business). We would be grateful if you could review us online (link) Each review means the world to us. Thank you!”
“Hey (first name), (the name of your business) is offering 50% off on car washes this weekend. Call us at (your phone number) to book your spot!”
Automation and other advanced technologies have been the monopoly of big brands for far too long. Well, not anymore. Even the smallest of local businesses can now use automation tools like auto text messaging to get exceptional marketing results.
How small businesses can use computers to send and receive text messages to engage with their customers