There may be fancier technologies to communicate but the good old SMS remains one of the most effective. But a common misconception is that you can only send and receive SMS from mobile phones. Independent businesses should be delighted to know that, for greater ease, they can also send and receive text messages from their computers.
Those independent businesses that have been using SMS know that it can help build brand awareness, and acquire and retain customers. Here are a few advantages to consider if your small business is still not using the power of text messages.
Instant delivery: You send an SMS and in all likelihood, the receiver will open it in a matter of seconds. Unlike an email or a social media post, you don’t have to wait hours or days for your audience to see it.
Intimate: A text message feels deeply personal; the primary reason why we text our loved ones and friends rather than email them.
Short form: One of the reasons why small businesses should be using SMS marketing is that text messages are short. This means there will be little customer resistance to opening them.
Greater access: You don’t need to know advanced digital marketing to send and receive text messages.
Even those proficient with the power of SMS, however, may not know that you can send and receive SMS from a computer. But why should you be interested in using a laptop if you can do it from your smartphone?
It's easier: Typing, copying, pasting, adding or deleting numbers, are all easier when you use a computer.
You can scale up: You can send more texts through a computer than from a phone as you can easily add more recipients.
More effective: You can create multiple draft messages and make the necessary changes to customise them for different groups of recipients.
All iPhones come with Apple’s messaging service, iMessage. It can also be used from Apple laptops or other iOS devices. Here’s how you can send text messages through iMessage:
Log in with your Apple ID
Choose an Apple device that you need to connect to
Once connected, the devices will sync messages
Now you can send messages through iMessage
You can access Google Voice from your web browser to send text messages. The service assigns you a phone number with ten digits that you can use to send SMS, MMS, make calls etc. Here’s how to do it:
On voice.google.com, open Messages
Click on Send
Add the recipient’s phone number or name. (You can add up to seven names in a group)
Type your message and click Send
You can send and receive text messages with your contacts through Android Messages using the following steps:
Enter the email addresses, phone number, or names of your recipients
Compose your message
You can save it as a draft or send it immediately
Click on Send
That’s all it takes to send and receive text messages from your computer. This should encourage you to invest more time in SMS marketing to build your customer base and grow your independent business.
For local small businesses, SMS is the ideal medium to increase brand awareness, acquire and retain customers and increase their lifetime value