By now, most local businesses know that business texting is one of the most productive channels to engage with consumers. A business text immediately reaches the receiver, is easy to open and is compatible with almost all phones. With text messaging templates, SMS marketing becomes easier for independent businesses.
The reason more and more local businesses are opting for SMS marketing is that texts can be sent from a computer and they can be automated. Plus, when done well, business texting is an excellent medium to start a one-to-one conversation with the customer.
If you’re an independent, local or small business, here are 15 ready-to-use, well-crafted templates to get your SMS marketing started. Whether you’re a pet grooming service, a salon, a grocer or a carpet cleaning service, you’ll find here a text messaging template that’ll serve you well:
Hi, enjoy 50% off on everything at [business name and address]! To book your spot, text [NUMBER]. Hurry, limited seats only.
Hi [customer name], [business name] is offering 30% off to all our loyal customers until June 10. Call us at [NUMBER] and claim your discount.
Hi [customer name], our one-plus-one sale is back. For all your interior needs, head to [business name and address], before the sale ends on June 15.
Hey [customer name], your haircut is scheduled for tomorrow at [time, business name and address]. Please call [NUMBER] for any queries.
Hi, your dental appointment is for tomorrow at [time] with [dentist name]. Please call [NUMBER] for rescheduling or any queries.
Hi, we believe you are due for your annual carpet deep cleaning. Please call [business name] on [NUMBER] to schedule at the earliest.
Hi, your car is up for its monthly cleaning. Call [NUMBER] for [business name] to schedule it. Weekday or weekend, we’re here for you.
Hi [customer name], [employee name] from [business name] will show you the property tomorrow at [time]. Please call us at [NUMBER] if you need to reschedule.
Hi, your order from [business name] is confirmed. It will be delivered today between [time]. Call [NUMBER] for any queries.
Hi, vote for your favourite combo at [business name and address]! Text ‘name of the dish/drink’ to [NUMBER] and win goody bags!
Hi [customer name], your payment for [date] is still outstanding. Please call us at [NUMBER] to arrange your payment.
Hi, we at [business name] haven’t received your payment for the invoice dated [date]. Please call us at [NUMBER] immediately.
Hi, thank you for shopping at [business name]. It means a lot to a small business like us. Please review your experience at (link). Thanks a lot.
Hi, thank you for visiting [business name]. We hope you liked it. Please review us at (link) so that others can discover us. Thank you.
Hi, thank you for buying from [business name]. If you liked it, could you follow us over at (social media link)? There are many more bouquets there too!
Small businesses can use these templates to engage with their customers and build productive relationships. While SMS is an efficient tool, business owners should keep in mind some best practices when they start using it.
Only with consent: Get their consent before you add them to your database
Keep it short: Keep your SMS to a particular point. Don’t add unnecessary aspects to the message
Be friendly: Respect the individual you’re communicating with. Be friendly and not cheeky or discourteous
Don’t overdo it: Send business texts only when necessary. Don’t spam even when you think you’re sending the offer of a lifetime
Develop a voice: SMS is an efficient channel to develop a brand voice for your business. Choose your tone and manner wisely
Check the text: Any grammatical or typographical error could be seen by hundreds of people
At the heart of an effective SMS marketing strategy for local businesses is a well-crafted and engaging message. Such a strategy can be an independent business's secret weapon to acquire customers and build enduring brand loyalty.
Fast, affordable and effective: SMS marketing allows businesses to send messages to customers via text. Find out why small businesses need it in their arsenal
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