The former Facebook Reviews has evolved into Facebook Recommendations. Facebook confirmed that the change was to make it easier for people to share recommendations about businesses. So, what’s the difference, and is it better?
With Facebook Review, users could write about their experience with a business – good or bad – and give the company a 1-5 star rating. Once rated, the business was eligible to appear in the news feed. The point was to help users find new businesses and to help businesses boost their brand awareness.
Star ratings were incorporated into the business’s Facebook EdgeRank. This is an algorithm that calculates where a post would place within the news feeds, if at all. The star ratings on a Facebook review influenced EdgeRank, which in turn, impacted organic reach and brand visibility.
With Facebook Recommendations, the 1-5 star rating is replaced with a direct yes/no response to “do you recommend this business?” Once the customer answers, a text box opens, prompting them to provide specific feedback before posting their recommendation. They can also add a photo.
Customers can choose for their recommendation to be posted as public or just for certain other users. Anyone within that business’s network can comment on the recommendation. Business owners can also give feedback on the recommendation.
As a business owner, you can choose to receive a Facebook notification each time someone leaves a recommendation. You can also opt-in for an email notification. You can, if you wish, remove recommendations from your Facebook page, although there’s really no reason why you would want to.
Without ratings to calculate a score, Facebook decides the score based on previous reviews and ratings and the number of visitors who do or don’t recommend your service. Your old reviews are still accounted for, though not all of them will be visible to visitors.
Having good reviews and recommendations online is good no matter what business you’re in, but having them on Facebook is particularly valuable for building a social media presence. Having positive reviews and recommendations on Facebook will significantly boost your chances of attracting new customers because online recommendations build trust.
Facebook Recommendations will benefit your business in several ways:
Did you know that 70% of customers will leave you a review for your business if you just go ahead and ask them to? So, don’t be shy about asking. Here’s how you can request a recommendation:
If you’re a small business owner getting started on Facebook, there’re a few things you should know about Facebook Reviews — including the fact that they have moved over to being Facebook Recommendations, which has only increased the value of this online review platform.
Chances are, many of your current and potential customers are on Facebook. There’s an opportunity for you to build a community hub for your customers here, as it’s a one-stop-shop for them to see pictures of your businesses and products, interact with you and other customers, as well as leaving and reading reviews.
Building up a bank of Facebook recommendations is a great way to boost your businesses and there’s more than one way you go about encouraging customers to leave reviews. Why not get creative and see what happens?