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Written by
Katy Ratican
23 Mar 2022
5 minutes

How to write a business plan for a mobile app idea

Thinking of creating an app? Here's how to write a mobile app business plan that will help you to turn your idea into a reality
Mobile app business plan

Maybe you’ve got a brilliant idea for a mobile app. Or you’re thinking of launching an app for your product or service. You’re convinced that the app will make an impact in the market. But before you get into the nitty-gritty of developing it, there’s something you’ve got to do: write a mobile app business plan.

Entrepreneurs and small business owners should be interested in how to write a business plan because it will save you a lot of headaches later. Even if you believe that customers will love your app, you should go about it in an objective and structured way. Writing a mobile app business plan is how you start the process.

What is a business plan?

A business plan is a roadmap for a business. It shows how an idea can be developed into a profitable product or service. By analysing the market, competitors, cost and pricing, the plan will provide a blueprint for a business to successfully launch a product or service.

When you learn how to write a small business plan, you’ll know how much it will cost to start a business or launch a new product or service. In other words, in the case of apps, a mobile app business plan will reveal the financial viability of the idea.

Why you need a business plan for your mobile app

If you have an idea for an app, there’s every chance that you will be biased toward it simply because you thought of it. It happens to all of us. If you have an idea for a mobile app and you decide to work on it without a mobile app business plan, your app may not have a product-market fit.

To put it simply, your app may not have a market or there may be better alternatives or it lacks the features that customers want. This is why it’s important to understand how to write a business plan. With a mobile app business plan, the road will be clearer for you:

  • You’ll know what your users want

  • Audience segmentation will be easier

  • You’ll have a better idea of your competitors

  • The development and operational costs would be clearer

  • You will know when you’ll be profitable

  • You’ll have a checklist from development to launch

  • Team members will know their responsibilities

  • Your business will reduce its financial risk

  • You won’t overspend on anything

  • You’ll have a timeline to launch your app

How to write a business plan for a mobile app

Some business plans fail because they miss certain crucial elements needed for an objective analysis of the viability of an idea. So, if you’re writing a mobile app business plan, make sure that you have the following information:

Executive summary

This introduces the business and the idea behind your app. It should briefly point out the problem you’re trying to solve, your goals, the potential in the market and your target audience. Importantly, it should convey your UVP or unique value proposition – basically, what’s unique about your app.

Business description

This section will introduce your company and explain the concept of the app. This is where you talk about your mission, the factors that are crucial to your success, your corporate values and how you envision your app and its role in the world. You should also mention the history, location and team composition of your business here.

Market analysis

Now you can share your understanding of the market potential for your app. You should know about the existing situation, competitors and customer insights. You should also talk about your short and medium-term forecasts for the app. This section should also include an objective analysis of your strengths, weaknesses, opportunities and threats.

Marketing strategy

How do you plan to take your product to the market? This is where you explain it with research on your target audience including their goals, pain points, hopes, and challenges. Competitor analysis will also be included in this section. Anyone reading your mobile app business plan will know from here how you plan to launch and grow.


Included in this part of your mobile app business plan are the costs it would take to develop and market the plan and the timeframe for you to generate revenue. It will also explain the funds you might need and at what stage depending on the valuation of your company. Finally, this section will show how you plan to monetise your mobile app and generate revenue.

Optimise your business with Chalkboard

Writing a mobile app business plan isn’t easy, so as a small business owner or entrepreneur, you should arm yourself with the right kind of technology to make the process as easy as possible. Optimising business operations through a virtual phone number can tremendously help you and your business in several ways.

Chalkboard gives you a second line for work at exceptionally affordable rates. You can organise your contacts and broadcast SMS messages without manually typing them out. The app also has enhanced messaging features for conversational marketing.

Download Chalkboard today. Your mobile app business plan will be stronger with it. 📲

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