What to know about asking for reviews

At Chalkboard, we know that happy customers are glad to give you a review -- and that simply asking for them is the key to growing your small or local business. More reviews bring more customers through your door, and even up your ranking when people search for you online. However, there are some important guidelines to consider as a business owner when working to get more reviews.


Google has some fairly clear rules around asking for reviews. The focus is mostly around ensuring that the reviews of your business are honest and providing an accurate picture for your potential customers that are reading them. Here are their guidelines for requesting reviews:

  • Don’t use reviews for advertising purposes. This includes, but is not limited to, posting email addresses, phone numbers, social media links, or links to other websites in your reviews.
  • Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.
  • Don’t include promotional or commercial content.
  • Don’t offer or accept money in exchange for reviews.
  • Don’t solicit reviews from customers in bulk.


This social media platform has fewer clear restrictions, but also highlights the importance of honest and accurate reviews. Here’s what they say:

  • Pages, groups and events must not incentivise people to misuse Facebook features or functionality. Examples:
  • encouraging users to give false reviews in return for free goods

Additionally, they offer some guidance for customers who are indeed leaving a review on Facebook:

When recommending a business, you:

  • Should focus on the product or service offered by the business.
  • Should base it on personal experience.
  • Shouldn't manage the Page for that business.

All in all, collecting reviews from your customers can have a huge impact on your business. Just make sure you’re going about collecting them in a way that is honest and accurate to how great your business really is. Not only is it important regarding Google and Facebook’s guidelines, but reading authentic and un-incentivised reviews will come through more strongly to your potential customers too.

Curious to see how Chalkboard can help you grow your business? Learn more.

Updated 64 days ago.

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